Beauty meets function, style meets utilitarianism – knitting embodies the aesthetic and artistic while concurrently being functional and useful. After pleasurable hours, days, and weeks spent knitting a creation, the crafter’s joy continues through incorporating the item into his or her wardrobe (or given the generous nature of knitters, the wardrobes of family and friends).
The campaign: #wearyourknitting campaign celebrates the artistic and utilitarian aspects of knitting. Whether styling that special sweater for a first date or your go-to scarf to spice up your workday wardrobe, knitting fits into all aspects of life. From summer beach cover ups to winter coats, there is hardly a piece of clothing that hasn’t been knit and worn with pride.
The challenge: Snap a pic wearing your knitting (or an item knit just for you) and tweet it (or post on your favorite social media) with the hashtag wearyourknitting (#wearyourknitting) and let’s embrace the beauty in your hand knits!
I tweeted my first #wearyourknitting this morning (Jan 16, 2015) on a bitter cold, but sunny romp in the woods with Puddles. The organic cotton Evergreen Sprig Cowl & Headband, well worn through the years, kept the bite of winter off while commemorating the Evergreen tree that inspired the motif. What will your first #wearyourknitting tweet be? Show me where knitting fits into your wardrobe and lifestyle – I can’t wait to see!
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